In early 2000s, it had monopoly among Indian TV channels and it delivered biggest hits such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki, Kasauti Zindagi Kay to name a few.The channel hás generally maintained numbér one pósition in TRP chárts until late 2010s when it started facing competition from rivals like Colors TV, Zee TV.
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